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Sustainable development means meeting the present needs of people without endangering the ability of future generations to meet their own needs.
Our vision is to be a highly reputable company in our industry. We contribute to all three pillars of sustainability:
1. Economy
We will meet the growing needs of the market by providing high-quality products and services and thus contribute to the development of the construction sector in our country. This will also create an opportunity for Iraq to become an exporting country.
2. Ecology
Being an industry that has intensive use of raw materials and energy, we focus on preserving these sources. Our plants will meet all environmental criteria set by environmental authorities and will comply with the national and international norms regarding levels of emissions.
3. Social Responsibility
We respect our employees and provide them not only with competitive remuneration for their responsible work but also with the opportunity for continuous professional development. We help them to obtain higher qualifications and provide them with education and training. Moreover, our recruitment policy strongly supports the notion of equal opportunity and does not discriminate on the basis of race, ethnicity, gender, religion, national origin, age, or disability.

- Health and safety:
Health and safety are among our highest priorities right from the early stages of establishing our company. Our objective is to eliminate the risk of accidents and injury among our employees as well as among third parties working on-site. We have implemented management systems for health and safety that comply with national and international regulations and provide preventive measures such as training and supervision of safety discipline.

- Society:
We are committed to acting as a responsible corporate citizen. Above all, we will contribute to the well-being of our so city through the high-quality building materials we produce as well as through our vital economic role as an employer, taxpayer, exporter, and business partner to our suppliers. In addition, we aim to be an active part of our community, supporting worthy projects and programs – educational, cultural, and social – which contribute to the betterment of our society. We shall endeavor to make our time, our knowledge, our expertise, and our resources available where they can be of humanitarian value
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